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Benchmark International Successfully Facilitated the Transaction between IfaD GmbH Institut für angewandte Datenanalyse (IfaD) and Tito & Friends Holding AG
January 10, 2025
Benchmark International is pleased to announce the acquisition of Institut für angewandte Datenanalyse GmbH (IfaD) by Tito & Friends Holding AG.
IfaD, located in Hamburg, Germany, established in 1976, specialises in services and software for market research and data science at the cutting edge of technology for market researchers and marketing professionals. Combining scientific thinking and action with practical implementation, the company serves an impressive roster of clients, maintaining a high degree of customer loyalty thanks to its data excellence and unique in-house tools.
Tito & Friends, based in Austria specialises in data collection via telephone and digital channels, market research services, the development of market research software and automated, data-driven (SaaS) solutions in the field of data collection, data management, campaign and reach measurement. Tito & Friends has now over 200 employees across 12 offices in several European countries.
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Following the acquisition of IfaD, Klaus Oberecker CEO of Tito & Friends and now Managing Director of IfaD, commented: “We are thrilled to welcome IfaD into our family and leverage nearly half a century of their expertise. IfaD’s proprietary software tools and competencies in data science, data analysis and visualization will significantly enhance our portfolio and deliver added value to our core customers. I am looking forward to working with the employees and customers in the new year. My goal is to further expand the existing strengths of IfaD. Topics such as the expansion and deepening of the existing software offering, as well as the increased use of AI are particularly important to me. I am looking forward to the exciting task of further developing the established brand in terms of content."
Former Managing Director of IfaD, Martin Cyrus, also commented: "After many successful years at IfaD, I am pleased to be able to put the company in good hands. With IfaD as part of the Tito & Friends Group, I am confident that IfaD will continue on its path to the satisfaction of employees and customers."
Benchmark International commented: "Although the company was navigating a pivotal moment, Our team here at Benchmark International successfully identified a suitable buyer for IfaD at the right time, aligning perfectly with their strategic needs—a result that was highly appreciated by Mr. Cyrus”.
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